Augmented reality is finding niches in both consumer application and the workplace. While most people might regard augmented reality as stuff for games, innovators are exploring its business relevance and the roles it can play in their businesses and customer experience and interaction. it holds a large amount of promise for changing the way business operates and how we can relate with them. the AR sector is projected to be an economic driver for the technology industry with a market value to be of $50 billion by 2024.
According to the Drum reports, AR captures people attention for over 85 seconds, increase rates by 20 percent, improve click-through rates to purchase by 33 percent. As more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete.
In this article, we can talk about different dimension and sector, in which AR is being used in an innovative way by various companies.
How Augmented Reality is being used by Innovative Companies
Industrial Field Services
Augmented reality is being used to meet the challenges facing field service technicians as they service expensive, complex equipment in hostile environments where any amount of downtime is hugely expensive.
In Israel, the national water company with the help of an augmented reality company, Fieldbit, streamlined their repair services by making use of augmented reality smart glasses and a mobile app platform. This allowed its field engineers to be able to access remote assistance from experts or vendors anywhere in the world in real-time. This allowed the remote expert to be able to put diagrams, markings, and messages in the engineer’s field of view while keeping the hands free to perform fixes at the same time. This method improves safety, reduces confusion, and allows the engineer to communicate with experts about problems that arise in real-time.
Augmented Reality applications have been on the rise with virtual “try-before-you-buy” experiences ranging from previewing products in your home with everyday brands to virtually trying on luxury fashion. AR has quickly become an essential technology for retailers. And the Covid-19 the pandemic has accelerated the shift to digital shopping by roughly five years. According to the Neilsen global survey from 2019, consumers listed Augmented as the top technologies they seek to assist them in their daily lives. In fact, just over half (51%) said they were willing to use this technology to assess products. AR can add enormous value to consumers in the shopping journey. Now is the time for business leaders and brands to not only re-imagine retail but to catapult immersive shopping experiences into the future.
TATA Safari, with the help of Adloid augmented reality application company, created and now employs an app that gives its customers a virtual shopping experience. Customers are given the ability to try out different body colour, lights, rims, seats, and other options in order to create for themselves and view a custom Car design.
In Design & Modeling
Augmented reality is an experience where designers enhance parts of users' physical world with computer-generated input. Designers create inputs—ranging from sound to video, to graphics to GPS overlays and more—in digital content which responds in real-time to changes in the user's environment, typically movement. Instead of creating costly prototypes, they give clients an augmented reality experience that is able to depict comparisons of new and old products side-by-side. This allows clients to understand the impact of proposed new designs and upgrades.
For example, Augment is an application that allows users to view 3D models in real-time and on the right scale, transforming a plan into a 3D model hologram, or simulating life-size products. The platform is available for smartphones and tablets and is used by product designers, sales and marketing teams for reducing prototyping costs, increasing customer appeal and boosting sales.
In Repair & Maintenance
Augmented Reality allows users to enhance their field of view with real-time superimposed digital information. This allows users to gain any/all information on an asset or step by step instructions on how to repair an asset. Hyundai, in 2015 launched its augmented reality owner’s manual. This enables its customers to get how-to information for maintenance, repairs, and vehicle features. The app contains 3D overlay images that appear when its users scan different areas of their vehicles.
This helps people with no experience to identify and perform some repairs on their vehicles. It has helped improves customer satisfaction and at the same time reduced the downtime and the cost associated with it.
There is no end to the use of AR in various fields and sector. while more and more companies are witnessing the revolution in the market spaces courtesy of AR, this technology will surely branch out its way and become a key player in developing market strategies for the future.
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