Augmented Reality is grabbing headlines worldwide and has become a rage. From online shopping to education, we have seen tremendous innovation in the AR space and how mega tech players are investing massively in AR including Apple, Facebook and Google. Today, consumers are more inclined to support the brands that are aligned with their core value and bring out of the box innovation for customers engagement.Traditional sales operations are rapidly losing grounds to the level of personalization and for tech companies looking to innovate, Virtual Reality and Augmented Reality represents a new territory with uncharted possibilities. with AR, they are building a world of virtual engagement for their customers and enhancing interactivity and experience to tap in the gains from the AR.
However, two main issues act as a hindrance to bridge the gap between AR technology and its adoptions by the brand. First and foremost is the limited clarity amongst the brand about how AR can exactly help them. Second, there is still a shortage of AR content, or inability to produce it affordably, even if the technology is already there.If you’re on the same plate, not to worry. In this article, we cover all the basics you need to know about the benefits of AR and how you can use AR in your outreach strategies for your respective brand.
Augment reality and its use
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory and haptic. AR places interactive virtual objects within our world, via gadgets. This might be a face filter that adds layers of content to your face or a world effect that places objects in the real world through your phone camera. Other interesting types of AR content include portals, which transport you to a location that you can explore in 360º, and mini games, which are gamified face filters or world effects.
What’s really interesting about AR is that it allows companies to involve consumers narrative in a way that wasn’t possible before. With everyone owning a smartphone, it is becoming a highly effective means to reach consumers. The numbers speak for themselves, Digit-capital has projected a 3.5BN user base for mobile augmented reality by 2022, 44% of the world population. . the figures clearly represent the impact and the potential of AR.
Augmented Reality in your outreach strategy
Try before you Buy:
Customers today, want to try the products before purchasing them. Cosmetic samples, automobile test drives, fitting rooms, and many other related concepts testify to the effectiveness of this sales strategy. Augmented shopping experiences are one of the rising trends in the retail industry. With the help of AR, prospective customers can model and try on makeup, clothes time and a wide range of home-related product from the convenience of their homes. AR negates the need for a larger physical inventory and allows the customer to try on a sample dozen or even hundreds of times to suit their desired need. A lot of times retailers can't carry all inventory in their stores, and this is where AR can come to the rescue.
As more businesses are realizing the importance of AR there has been a steep rise in the adaptation of the technology by various brands. The cosmetics industry has also been enthusiastic about embracing augmented reality in recent times. Brands like Sephora, L’Oréal, and Perfect Corp have created partnerships to allow their customers to see how the makeup would look on them digitally. AR provides the various brand with the opportunity to showcase their product in a hassle-free environment with successful returns on the sale. It has widened the horizon for the brands that can directly reach their respective customers with just a click and help create awareness about their brand and products.
Augment assistance and touring.
AR offers the potential for various businesses to add a digital component on top of their physical locations and products. with the help of AR customers can scan a product or object to pull up an AR experience that is tailored to provide additional information about the product or some kind of a supplement brand-related experience.
AR application stretches into various industries and market. For example. Starbucks has turned to augmented reality to digitize the experience of touring one of their coffee shops. Users can scan objects within the shop to access a virtual tour, conveying additional information to supplement the physical site.
The Auto industry has also seen a high rate of AR adoption. Hyundai and Mercedes have both been adopting AR applications Hyundai was the first to create an augmented manual for drivers and Mercedes has taken it further. Mercedes owners can access a feature called 'Ask Mercedes', which pairs an AI assistant with an augmented reality interface to answer a host of potential questions.
Augment Brand Marketing
AR is also used as a part of an indirect sales and marketing strategy. While the previous AR applications focused on direct tactics for facilitating sales, AR can also be used to enhance the status of the brand itself. Creating an unexpected, fun or novel augmented reality experience can result in a significant buzz for a brand if executed properly. AR is a relatively new phenomenon for most people, meaning that a well-designed AR can help in creating experiences that will get people talking and generate lasting memories.
The people prefer the brand that keeps them happy and satisfied, the exposure created by the AR and customer goodwill can pay lasting dividends. A perfect example of using augmented reality to create buzz would be a Pepsi campaign situated at a bus station. Pepsi allowed users to access an AR virtual window alongside the bus station’s wall. Users were treated to the sight of a marauding tiger, UFOs, and robots running loose within the AR vista. By leavening the tedium of waiting for a bus with an augmented reality experience, Pepsi managed to generate discussion and strengthen their brand.
Augmented reality for B2B
AR is playing a significant role in transforming the B2B vendor/customer experienced in several ways. we have always seen a tug-of-war in the B2B sales process between customer expectations and the limitations of what a vendor is realistically able to provide. In this matter, AR plays an imperative role to create significant improvements along the entire chain of the sales process.
AR can improve B2B sales by creating dynamic sales presentation material. The old model used to arm salespeople with brochures and flyers, and perhaps a PowerPoint presentation. Contrast that with a salesforce equipped with a digital device allowing them to access customized augmented reality applications presenting a virtual 360-degree look at their product lines. It is easy to see which sales team has the upper hand. AR sales tools can now allow customers to see and interact with products in as detailed a way as they desire, from a high-level overview to a granular inspection of individual components. By bringing the product into the meeting room, augmented reality allows customers greater access to the information they need to make a decision.
Customer Customization with Augment reality
AR is a massive boon in disguise when it comes to dealing with customization options. Customers are looking for as much customization and specifically tailored products and solutions as they can get and to manage certain demands from the vendor side isn't always easy.
Augmented reality tools can help facilitate customers from taking an active part in the design of their products. This input can then be digitally conveyed in real-time to the vendor, providing a smoother chain of feedback leading to customers getting exactly what they want, and vendors being able to provide it for them. AR can create a bridge between customer expectations and vendor fulfilment.
AR offers a similarly outsized impact when it comes to post-sales support. Too often, customers find themselves relying on user manuals or online knowledge repositories, which don't help all that much or are difficult to navigate. This can lead to frustration that results in a customer taking their business elsewhere. Augmented reality solutions in the customer support arena are only now starting to come to fruition, but the early returns are extremely promising. From AR manuals to the possibility of remote tech support via AR, augmented reality offers the possibility of making customer service more interactive and responsive.
In conclusion: what can AR do for the brand?
Augmented reality is more than just a new frontier in gaming. It will be one of the driving forces behind sales and marketing innovations over the next decade. Using AR, forward-looking businesses will be able to upgrade the experience they offer their customers, leading to increased business opportunities and sales.
To recap, here’s a summary of everything we covered in the article:
- AR can help you in creating a personalized immersive brand experience for your targeted customers that delights and leaves a lasting brand memory.
- AR is a great way of gaining high engagement on social platforms, with the right targeted audience which will eventually help a brand to generate more leads and gain recognition.
- Social media-based AR effects will lead to an increase in social media followers of the brand and help the brand reach out to the customers and create more engagement for future purpose.
- Social media AR also encourages users to share your effect, generating a world of brand ambassadors for you, who use this branded experience to live and tell their own story.
If you want to invest in AR, please reach out to us at firstname.lastname@example.org