The automotive sector has seen a rapid transformation with substantial investment in the Augmented reality in recent years, which is primarily aimed at improving the customer experience for the customers by creating a unique platform for the automotive sector to showcase their product via 3D projection.
For automotive brands, augmented reality has become another way to lure their customers with a new interactive experience and tell the world that they keep in step with the latest technologies. But what are the other non-marketing opportunities that bode well for the transformation of the whole automotive industry?
At Adloid, we see automotive industry players approaching us with the question as to why and how their business will benefit from the augmented technology. Our answer: Benefits start in the very early stage of production engineering or prototyping all the way to file support for the entire fleets in operation. in this article, we will talk about major benefits across different stages of the automotive industry life cycle.
Reshaping the designing and manufacturing process:
AR allows decreasing time and the cost necessary for the first model of mockup development. For example, Volkswagen uses spatial augmented reality projecting digital data onto the real model. By doing this, the designer and engineers have more room for experimenting before the development of a physical prototype. The technology enables design engineers to analyze different designs, colours, and variants of the vehicle. It gives them a clear picture of how the vehicle will perform on-road with the approved design.
The manufacturing process is also streamlined thanks to AR technology. Using Adloids AR training platform auto companies can train their manufacturing employees by simulating real cars and putting them apart using Augmented Reality. This eliminates the need for employees to refer to handbooks manually. The workers can get the complete information regarding the manufacturing and assembling process step by step in real-time. This improves the efficiency of the process, helping to save precious time. It also proves to be a more intuitive way of providing information to workers than referring to a static piece of paper for information.
Driving experience and vehicle safety:
AR in the automotive industry can help in enhancing the driving experience of the customers and also improve road safety measures that are used today. An AR dashboard helps to give extra information to the driver without blocking the driver's view. This can include the speed of the vehicle, the traffic conditions on the road, and the vehicle’s condition. It can even alert the driver of unforeseen circumstances, such as an accident that might have happened on the road ahead that might cause delays in the journey. The driver can thus plan his trip in advance so that he reaches the destination in the shortest time possible.Augmented reality also improves the safety of the vehicles on the road.
The Augmented technology when combined with machine learning and AI is used to provide real-time information about the vehicle’s performance during the commute. The AI system can detect any malfunctioning in the vehicle, and the same information can be conveyed using AR systems onboard. The AR dashboard can show the damaged part, the extent of damage, and the procedure to be carried out to repair the damaged part. with the help of this, the driver is alerted of a breakdown well in advance and take required measures which avoid mishaps occurring due to faults in the working of the automobile.
An immersive sales experience
The use of AR in the automotive industry has revamped the way purchases and sales were completed in the industry, from the perspective of businesses as well as customers. People already use mobile devices for online purchases. The automotive industry has leveraged this trend by incorporating AR technology in their advertising and marketing campaigns. Businesses use AR technology to create a ‘digital showroom’. This digital showroom will enable customers to virtually check and test out different automobile models in the comfort of their homes. They no longer need to visit a showroom physically.
With this concept, they can check automotive options with various specifications, combinations, colours, and designs. This can help them make better-informed decisions before making the final purchase. Customers can even get a test drive of the vehicle within the comforts of their home and assess the vehicle’s performance in various scenarios.
Thanks to such concepts, businesses no longer need to invest in high-end showrooms, saving them time, space, human resources, and money. It also provides for a much more informative, pleasurable, and innovative experience when compared to traditional sales experience. This can increase the probability of customers making purchases from them.
After-sales services and maintenance processes:
AR can be used to train employees involved in the after-sales and maintenance process too. The workers can be provided with mobile phones which can give the workers step-by-step information regarding the maintenance and repair procedures by projecting them through the device. Information regarding the parts that need to be replaced, the tools to use, and the replacement process, in general, can be shared with the employees in real-time. This ensures that the repair procedures are streamlined, improving the efficiency of the procedures. An advanced application of AR in the automotive industry is telepresence. With telepresence, new employees can be trained and assisted, in case an employee faces any difficulties. Telepresence enables an employee to assist a worker remotely. With AR, both the employees have the same scenario in front of their eyes. The only difference being, one employee, is actually standing in front of a vehicle that needs to be repaired, while the other employee can see the exact projection of the vehicle using an AR device. The helper can thus guide their colleague ensuring that the repair work continues without delays. Since AR enables to track processes in real-time, it reduces the probability of errors during the repair procedure, ensuring the process becomes efficient.
Future of AR in the Automotive Industry:
Going by the current trends and the confidence shown by top industry players in technology, AR is poised to be at the forefront of the technologies being incorporated in the automotive world. This is evident from the fact that the global market for the augmented reality is expected to reach USD 673 billion by 2025. The aforementioned applications are just a few of the numerous benefits AR technology can bring to the industry. What remains to be seen is how quickly and how innovatively the benefits of AR in the automotive industry will be leveraged, taking the industry to new levels.
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